APM Digital generates business for clients. Our unique, knowledge based e-mail campaigns are co-ordinated with telemarketing to open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

1. In house MBA qualified copywriters
2. Large and responsive database of decision makers in several market verticals
3. Over 10 years of e-mail marketing experience
4. Systems that automate and co-ordinate e-mail, Web Analytics and Telemarketing
5. Prestigious and happy long term clients

Services Include:

a. Appointment Generation
b. Market Intelligence
c. Key Account Marketing
d. Thought Leadership
e. eMail & Social Media
f. Database Management

Latest Posts

What is wrong with Lead Generation?

New Year brings a renewed focus on Lead Generation and New Business development. Unfortunately most salespeople (up to 50%) will be well short of their target. In most cases targets are reasonable, in line with remuneration and experience and most companies have good products and an effective marketing function. It is a classic situation and one that’s easily remedied.

So what is going wrong? More…

January 5th, 2011 / No Comments

Identifying Opportunity

Salespeople have a hard time.

If you are lucky they will join your organisation with a network of contacts that will help them generate immediate revenue. It may even be enough to cover their first quarter’s wages. However, there comes a point where the low hanging fruit runs out and opportunity generation gets a whole lot more difficult. More…

October 28th, 2010 / No Comments