Archive for February, 2010

Facebook is dangerous for business

Facebook can be dangerous for business.

Many organisations have rushed blindly into putting up a facebook page and engaging via Twitter without analysing the potential downside. Just like any powerful tool, facebook has to be treated with care; there are benefits but get it wrong and your organisation could lose money and reputation. More..

Posted: February 22nd, 2010 / 11 Comments /

Easy, Accurate Intelligence

Market research is vital.

It enables organisations of all sizes to estimate future profitability, plan new products, services and determine what competitors are doing today.

If only getting accurate, timely intelligence was that easy.

More..

Posted: February 10th, 2010 / 2 Comments /

Blogging for business

Blogging is a low priority for most mature businesses. They prefer to focus on getting a good website up, some search engine optimisation , email activity and a lot of traditional off-line events. (If it ain’t broke, why fix it?). More..

Posted: February 2nd, 2010 / 7 Comments /

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