Archive for May, 2010

Build an eMailable database

When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).

The results are always disappointing and frequently appalling.

Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. More..

Posted: May 24th, 2010 / No Comments /

8 Marketing Reasons Why Most Companies Generate Poor Quality Leads

There are 8 common marketing problems shared by most companies and whilst not every company experiences all the problems at the same time, it is fair to assume that we have all encountered these issues in the past.

Below is an abridged version of Jonathan Calver’s fine White Paper on Marketing Efficiencies. If you would like to download the paper Click here More..

Posted: May 19th, 2010 / 2 Comments /

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