Archive for June, 2010

Convert Trade Show Visitors to Revenue

Companies invest thousands in Trade Shows and Conferences. But despite the sums involved, commercial results are frequently disappointing.

Managers and executives often justify the investment (to shareholders and themselves) with comments such as: ‘we need to be seen at (the event)’ or ‘it is hard to quantify what we get out of the event but I’m sure we cover our costs’.

The reality is that it is perfectly possible to quantify results. And it is perfectly possible to get great returns from your investment in Trade Shows. More..

Posted: June 2nd, 2010 / 1 Comment /

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