Archive for the ‘Campaign-blog’ Category

What is wrong with Lead Generation?

New Year brings a renewed focus on Lead Generation and New Business development. Unfortunately most salespeople (up to 50%) will be well short of their target. In most cases targets are reasonable, in line with remuneration and experience and most companies have good products and an effective marketing function. It is a classic situation and one that’s easily remedied.

So what is going wrong? Read the rest of this entry »

Identifying Opportunity

Salespeople have a hard time.

If you are lucky they will join your organisation with a network of contacts that will help them generate immediate revenue. It may even be enough to cover their first quarter’s wages. However, there comes a point where the low hanging fruit runs out and opportunity generation gets a whole lot more difficult. Read the rest of this entry »

Don’t Lose Business

Businesses spend millions of pounds each year generating opportunities they do not follow up.

In most cases organisations have efficient, effective marketing departments and well trained, skillful sales professionals. But the problem is co-ordination. Read the rest of this entry »

Effective Selling

Most salespeople miss their targets.

Or put another way: most salespeople fail. Read the rest of this entry »

Payment by Results

Many companies struggle to get a regular flow of good quality opportunities for their salespeople. The main reasons for this failure are:

  1. Poor quality or difficult to use database.
  2. Limited regular and consistent marketing.
  3. Ineffective cold calling by sales professionals.
  4. Mixed experiences with traditional telemarketing.

It all adds up to limited numbers of new business meetings, weakened pipelines and missed targets. Read the rest of this entry »

The Problem With Channel Partners

The Challenge of Channel Marketing

Get channel marketing right and companies can enjoy significant growth and improved profitability. But getting your channel ‘right’ is a challenge for many vendors. Selecting and recruiting the right companies is just the start of the process: training, support and MDF (Market Development Funds) take valuable time and resources. And the results are not guaranteed. Here are just a few of the issues faced by vendors pursuing a channel strategy: Read the rest of this entry »

Social Infrastructure

Many organisations dipping their toes into the fast flowing waters of Social Media get cold feet. The medium just does not deliver the returns they expect or worse, they make a social faux pas and wind up with a major PR exercise. Read the rest of this entry »

Build an eMailable database

When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).

The results are always disappointing and frequently appalling.

Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. Read the rest of this entry »

8 Marketing Reasons Why Most Companies Generate Poor Quality Leads

There are 8 common marketing problems shared by most companies and whilst not every company experiences all the problems at the same time, it is fair to assume that we have all encountered these issues in the past.

Below is an abridged version of Jonathan Calver’s fine White Paper on Marketing Efficiencies. If you would like to download the paper Click here Read the rest of this entry »

Lost Opportunity

Businesses lose thousands every day through ineffective telemarketing.

No matter how well trained or dedicated, telemarketing professionals without proper support and pre-planning will lose opportunities and marketing investment will be wasted. The damage will be significant: poor telemarketing execution damages reputations. There are brands and companies synonymous with ‘hard sell’: you do not want to be counted amongst them.

Read the rest of this entry »


APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence