Key Account Intelligence

Key Account Intelligence 

Understanding your customer is vital to grow revenue streams and maintain your position in an account. Organisations frequently find themselves compromised (through no fault of their own). Personnel changes, competitor action or a lack of resources can leave your account teams exposed and in danger of being sidelined.

Our Account Intelligence teams deploy to secure clients’ position and grow revenues. Over the past year we have been employed to:

  • Identify opportunities where internal resources have been stretched.
  • Provide intelligence in newly won accounts.
  • Research market attractiveness of specific segments (including global corporations).
  • Provide new account directors with the intelligence they need to become effective quickly.
  • Improve pipeline and share of wallet.

Time spent in reconnaissance is seldom wasted

Viscount Montgomery of Alamein

Identifying opportunities and projects is at the core of our service. Through identifying potential revenue streams we build a clear picture of the opportunities and where long term value can be secured. Our pragmatic and thorough approach first maps the organisation: identifying structure, reporting lines and interdependencies.  We then ascertain which decision makers are associated with specific projects. The result is actionable intelligence that sales professionals can use to secure business.

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APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence