Lead Generation

‘The role of marketing is to deliver qualified opportunities to the sales function’

Simple!

But this simple truth is often neglected when we are deep in brand strategy or market awareness discussions. Our integrated digital marketing crashes through existing barriers to deliver exceptional results – whether you are conducting brand building or sales promotion campaigns.

We take responsibility for identifying, qualifying and setting quality appointments for your sales teams.

Nurturing Campaigns

Our thought leadership campaigns develop commercial conversations and keep your company in the forefront of your prospects and current customers minds. So that when they have a need for one of your services, they turn to you first.

Appointment Setting

Our team of experienced sales professionals conduct high level, technical conversations that identify, qualify and set appointments for your sales teams.

So that they can get on and do what they do best: close business.

We have built up a large network and have good reputation with decision makers in several market verticals.

Key Account Intelligence

Identifying decision makers, understanding the competitive environment and helping clients penetrate key accounts is where APM’s business started. We helped Lexmark secure over 40% of the UK defence marketplace.

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APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence