Tag: Authoring
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 10 Comments /
The Anatomy of Thought Leadership
Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..
Posted: September 29th, 2009 / 5 Comments /
Merrill Corporation Virtual Deal Rooms Case Study
Merrill Corporation, recognised that establishing market leadership confers great commercial advantage. But it is difficult to achieve and maintain. Merrill Corporation, recognised that they needed to protect their reputation as a global legal services player. A rash of new technologies and players threatened their leadership in mergers and acquisitions, specifically in the provision and service of ‘Virtual Deal Rooms’ (VDRs). Company lawyers, accountants and advisors are increasingly using VDRs to access company documentation as part of the due diligence process.
Merrill relied on APM Digital’s copywriting skills to author a five chapter reference book on ‘Virtual Deal Rooms’. This reference work, updated annually, provides a technical description of the technologies, a review of best practice and how different groups can get the most out of the systems: buy side, sell side, advisors and company owners.
The APM Digital authored work is used by M&A professionals and firmly established Merrill Corporation as the market leader in VDRs.
“Working with APM Digital was a joy, their professionalism, clarity of copy and ability to hit a punishing publication schedule made the project a success.”
Ceri Jones, VP Marketing
Posted: July 2nd, 2009 / No Comments /