Tag: Business Development
Telemarketing gets a bad press. And deservedly so.
Often costly, frequently delivering dreadful results: it’s surprising that we have a telemarketing industry at all. Yet despite years of evidence, companies continue to spend thousands on this activity.
When it comes to telemarketing there appears to be a ‘Lottery Mentality’. Organisations suspend logic in the hope that one day they will get lucky.
This article identifies why most telemarketing fails and what can be done to improve results. More..
Posted: April 14th, 2010 / 2 Comments /
It’s the dream: set up a web shop, fill it with exciting new products, make checkout and shipping easy, sit back and wait for the millions to roll in.
But success is never simple. More..
Posted: March 18th, 2010 / 1 Comment /
Last week we promised we would show you how digital marketing can help you compete for and win new business. The following article is the result of over ten years experience, thousands of successful client campaigns (and quite a few successful campaigns of our own). It should help you design and execute your own revenue generating activity.
Posted: March 9th, 2010 / 6 Comments /
If your website was created eight months ago it is unlikely to be effective: because Google has deemed it to be out of date.
By autumn last year, Google’s Real Time Web Search had started to deliver results based upon timeliness and relevance. Which means that, if you do not update content frequently, your visibility to search engines will suffer. More..
Posted: March 4th, 2010 / 2 Comments /
Blogging is a low priority for most mature businesses. They prefer to focus on getting a good website up, some search engine optimisation , email activity and a lot of traditional off-line events. (If it ain’t broke, why fix it?). More..
Posted: February 2nd, 2010 / 7 Comments /
During 2010 Social Media Marketing will have a shave, buy a suit and start working for professional service organisations. The techniques and technologies have matured to a point at which it is possible for serious B2B organisations to secure mind and market share over more sluggish competitors. More..
Posted: January 20th, 2010 / 2 Comments /
The strength of your network reflects the strength of your business: it pays to be well connected. More..
Posted: January 8th, 2010 / 8 Comments /
Communication for Professionals
Most professional organisations agree that meaningful conversations build relationships and business. More..
Posted: December 30th, 2009 / No Comments /
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 21 Comments /
It is already happening. Companies are making big money on facebook and other social marketing sites. Understanding which companies are profiting and how helps fast followers exploit the opportunities developed. More..
Posted: November 18th, 2009 / 2 Comments /