Tag: Business Development
Social Marketing Hype? Certainly there is a lot of it about. And for some market sectors Facebook as a demand generator appears so far-fetched it could almost be science fiction. More..
Posted: November 3rd, 2009 / 2 Comments /
All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. More..
Posted: October 27th, 2009 / 4 Comments /
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
The Anatomy of Thought Leadership
Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..
Posted: September 29th, 2009 / 5 Comments /
Clearing old poorly qualified opportunities from your sales pipeline has been one positive result from recession. Now, as business starts to pick up you will want to maintain pipeline discipline. More..
Posted: September 18th, 2009 / No Comments /
Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale More..
Posted: September 7th, 2009 / 3 Comments /
From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. More..
Posted: August 10th, 2009 / No Comments /
Generate Real Business Opportunities
Sales professionals hate poor leads. And with good reason; it wastes valuable selling time. Poor leads compromise commissions, targets and possibly jobs. Unfortunately the recession has had an adverse effect on marketing More..
Posted: August 3rd, 2009 / No Comments /
Winning new business is always challenging. So when social networking: Twitter LinkedIn, Facebook and others offered an innovative way to attract customers, heads were turned. More..
Posted: July 13th, 2009 / 1 Comment /
How to get your first social media campaign launched.
Many marketers know the importance of social media but have yet to convince the business to support campaigning in this area. Here is how to secure funding for your next digital campaign: More..
Posted: July 8th, 2009 / No Comments /