Posts Tagged ‘Campaign’

Social Infrastructure

Many organisations dipping their toes into the fast flowing waters of Social Media get cold feet. The medium just does not deliver the returns they expect or worse, they make a social faux pas and wind up with a major PR exercise. Read the rest of this entry »

How to influence

All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. Read the rest of this entry »

How to Sell More, Faster.

Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale Read the rest of this entry »

Uncovering Opportunity

From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. Read the rest of this entry »

Generate Real Business Opportunities

Sales professionals hate poor leads. And with good reason; it wastes valuable selling time. Poor leads compromise commissions, targets and possibly jobs. Unfortunately the recession has had an adverse effect on marketing Read the rest of this entry »

Computer Associates Driving Event Registrations

Rapid market growth in ITSM was already a major feature in 2008. To capitalise on their previous success in Service Management, CA’s EMEA team approached Abachi to design an online campaign to reach across the European IT community. Previous ITIL marketing activity had already created a pool of pipeline leads interested in CA’s solutions, but engaging them with CA Strategists, and converting leads to prospects required a new approach.

Working closely with campaign managers, the events were designed around three products in the service management suite; CMDB, Service Catalog and Software Compliance to be hosted locally in each country. Abachi rose to the challenge with our in-house design, copywriters and builders to deliver clear informative creative, integrated into CA’s own digital marketing system.

With the success of the first big five countries, new events are now being added to the calendar as the campaign is extended further into the Service Management Community.


APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence