Tag: Campaigning
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
Clearing old poorly qualified opportunities from your sales pipeline has been one positive result from recession. Now, as business starts to pick up you will want to maintain pipeline discipline. More..
Posted: September 18th, 2009 / No Comments /
Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale More..
Posted: September 7th, 2009 / 3 Comments /
From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. More..
Posted: August 10th, 2009 / No Comments /
Generate Real Business Opportunities
Sales professionals hate poor leads. And with good reason; it wastes valuable selling time. Poor leads compromise commissions, targets and possibly jobs. Unfortunately the recession has had an adverse effect on marketing More..
Posted: August 3rd, 2009 / No Comments /
How to get your first social media campaign launched.
Many marketers know the importance of social media but have yet to convince the business to support campaigning in this area. Here is how to secure funding for your next digital campaign: More..
Posted: July 8th, 2009 / No Comments /
Generating New Business For Retail Manager
Retail Manager is an award winning retail communications solution that has over 10,000 users. It is a browser-based application which automates communications, information distribution and access to corporate information.
At the end of 2008, when Retail Manager wanted their digital marketing campaigns launched, retail was being hit hard by the tough economic conditions. Retail Manager knew retailers needed to increase their store efficiency and they had the solution. However it needed a cost effective way to deliver this message and a message that would portray Retail Manager as thought leaders in the marketplace.
APM Digital developed a series of emails, white papers, microsites and ROI cost calculators focused around a theme of ‘Resilient Retail’. The content provided retailers with strategies to increase store effectiveness and at the same time position Retail Manager as the company with the solution to these strategies.
Retail Manager’s campaigns went to a group of around 1,000 people. The campaigns had an average open rate of 38% (the industry average is 15%) and average click through rate of 42%
Posted: July 2nd, 2009 / No Comments /