Tag: Customer Retention
The strength of your network reflects the strength of your business: it pays to be well connected. More..
Posted: January 8th, 2010 / 8 Comments /
Communication for Professionals
Most professional organisations agree that meaningful conversations build relationships and business. More..
Posted: December 30th, 2009 / No Comments /
All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. More..
Posted: October 27th, 2009 / 4 Comments /
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
The Anatomy of Thought Leadership
Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..
Posted: September 29th, 2009 / 5 Comments /
Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale More..
Posted: September 7th, 2009 / 3 Comments /
Winning new business is always challenging. So when social networking: Twitter LinkedIn, Facebook and others offered an innovative way to attract customers, heads were turned. More..
Posted: July 13th, 2009 / 1 Comment /
Computer Associates Driving Event Registrations
Rapid market growth in ITSM was already a major feature in 2008. To capitalise on their previous success in Service Management, CA’s EMEA team approached Abachi to design an online campaign to reach across the European IT community. Previous ITIL marketing activity had already created a pool of pipeline leads interested in CA’s solutions, but engaging them with CA Strategists, and converting leads to prospects required a new approach.
Working closely with campaign managers, the events were designed around three products in the service management suite; CMDB, Service Catalog and Software Compliance to be hosted locally in each country. Abachi rose to the challenge with our in-house design, copywriters and builders to deliver clear informative creative, integrated into CA’s own digital marketing system.
With the success of the first big five countries, new events are now being added to the calendar as the campaign is extended further into the Service Management Community.
Posted: July 2nd, 2009 / No Comments /