Posts Tagged ‘Digital Marketing’

Identifying Opportunity

Salespeople have a hard time.

If you are lucky they will join your organisation with a network of contacts that will help them generate immediate revenue. It may even be enough to cover their first quarter’s wages. However, there comes a point where the low hanging fruit runs out and opportunity generation gets a whole lot more difficult. Read the rest of this entry »

Don’t Lose Business

Businesses spend millions of pounds each year generating opportunities they do not follow up.

In most cases organisations have efficient, effective marketing departments and well trained, skillful sales professionals. But the problem is co-ordination. Read the rest of this entry »

Effective Selling

Most salespeople miss their targets.

Or put another way: most salespeople fail. Read the rest of this entry »

Social Infrastructure

Many organisations dipping their toes into the fast flowing waters of Social Media get cold feet. The medium just does not deliver the returns they expect or worse, they make a social faux pas and wind up with a major PR exercise. Read the rest of this entry »

Build an eMailable database

When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).

The results are always disappointing and frequently appalling.

Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. Read the rest of this entry »

Lost Opportunity

Businesses lose thousands every day through ineffective telemarketing.

No matter how well trained or dedicated, telemarketing professionals without proper support and pre-planning will lose opportunities and marketing investment will be wasted. The damage will be significant: poor telemarketing execution damages reputations. There are brands and companies synonymous with ‘hard sell’: you do not want to be counted amongst them.

Read the rest of this entry »

eCommerce Made Simple

It’s the dream: set up a web shop, fill it with exciting new products, make checkout and shipping easy, sit back and wait for the millions to roll in.

But success is never simple. Read the rest of this entry »

Winning New Business

Last week we promised we would show you how digital marketing can help you compete for and win new business. The following article is the result of over ten years experience, thousands of successful client campaigns (and quite a few successful campaigns of our own). It should help you design and execute your own revenue generating activity.

Read the rest of this entry »

Websites for business

If your website was created eight months ago it is unlikely to be effective: because Google has deemed it to be out of date.

By autumn last year, Google’s Real Time Web Search had started to deliver results based upon timeliness and relevance. Which means that, if you do not update content frequently, your visibility to search engines will suffer. Read the rest of this entry »

Facebook is dangerous for business

Facebook can be dangerous for business.

Many organisations have rushed blindly into putting up a facebook page and engaging via Twitter without analysing the potential downside. Just like any powerful tool, facebook has to be treated with care; there are benefits but get it wrong and your organisation could lose money and reputation. Read the rest of this entry »


APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence