Tag: Digital Marketing
Salespeople have a hard time.
If you are lucky they will join your organisation with a network of contacts that will help them generate immediate revenue. It may even be enough to cover their first quarter’s wages. However, there comes a point where the low hanging fruit runs out and opportunity generation gets a whole lot more difficult. More..
Posted: October 28th, 2010 / No Comments /
Businesses spend millions of pounds each year generating opportunities they do not follow up.
In most cases organisations have efficient, effective marketing departments and well trained, skillful sales professionals. But the problem is co-ordination. More..
Posted: October 19th, 2010 / No Comments /
Most salespeople miss their targets.
Or put another way: most salespeople fail. More..
Posted: October 13th, 2010 / No Comments /
Many organisations dipping their toes into the fast flowing waters of Social Media get cold feet. The medium just does not deliver the returns they expect or worse, they make a social faux pas and wind up with a major PR exercise. More..
Posted: September 5th, 2010 / 5 Comments /
When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).
The results are always disappointing and frequently appalling.
Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. More..
Posted: May 24th, 2010 / No Comments /
Businesses lose thousands every day through ineffective telemarketing.
No matter how well trained or dedicated, telemarketing professionals without proper support and pre-planning will lose opportunities and marketing investment will be wasted. The damage will be significant: poor telemarketing execution damages reputations. There are brands and companies synonymous with ‘hard sell’: you do not want to be counted amongst them.
More..
Posted: April 29th, 2010 / No Comments /
It’s the dream: set up a web shop, fill it with exciting new products, make checkout and shipping easy, sit back and wait for the millions to roll in.
But success is never simple. More..
Posted: March 18th, 2010 / 1 Comment /
Last week we promised we would show you how digital marketing can help you compete for and win new business. The following article is the result of over ten years experience, thousands of successful client campaigns (and quite a few successful campaigns of our own). It should help you design and execute your own revenue generating activity.
Posted: March 9th, 2010 / 6 Comments /
If your website was created eight months ago it is unlikely to be effective: because Google has deemed it to be out of date.
By autumn last year, Google’s Real Time Web Search had started to deliver results based upon timeliness and relevance. Which means that, if you do not update content frequently, your visibility to search engines will suffer. More..
Posted: March 4th, 2010 / 2 Comments /
Facebook is dangerous for business
Facebook can be dangerous for business.
Many organisations have rushed blindly into putting up a facebook page and engaging via Twitter without analysing the potential downside. Just like any powerful tool, facebook has to be treated with care; there are benefits but get it wrong and your organisation could lose money and reputation. More..
Posted: February 22nd, 2010 / 11 Comments /