Tag: Digital Marketing
Market research is vital.
It enables organisations of all sizes to estimate future profitability, plan new products, services and determine what competitors are doing today.
If only getting accurate, timely intelligence was that easy.
Posted: February 10th, 2010 / 2 Comments /
Influencing markets compels organisations to invest in intellectual capital. White Papers are commissioned, Seminars organised and Webcasts broadcast. But the audience for these events and materials is often limited and content dates quickly. More..
Posted: January 27th, 2010 / 1 Comment /
During 2010 Social Media Marketing will have a shave, buy a suit and start working for professional service organisations. The techniques and technologies have matured to a point at which it is possible for serious B2B organisations to secure mind and market share over more sluggish competitors. More..
Posted: January 20th, 2010 / 2 Comments /
The strength of your network reflects the strength of your business: it pays to be well connected. More..
Posted: January 8th, 2010 / 8 Comments /
Communication for Professionals
Most professional organisations agree that meaningful conversations build relationships and business. More..
Posted: December 30th, 2009 / No Comments /
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 21 Comments /
Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes More..
Posted: November 26th, 2009 / 8 Comments /
Powerful people used to control the media. A simple truth recognised by democratic politicians, despots and corporations: those who controlled the means to deliver the message could exert control over the people. More..
Posted: November 12th, 2009 / 6 Comments /
Social Marketing Hype? Certainly there is a lot of it about. And for some market sectors Facebook as a demand generator appears so far-fetched it could almost be science fiction. More..
Posted: November 3rd, 2009 / 2 Comments /
Clearing old poorly qualified opportunities from your sales pipeline has been one positive result from recession. Now, as business starts to pick up you will want to maintain pipeline discipline. More..
Posted: September 18th, 2009 / No Comments /