Posts Tagged ‘eMail Marketing’

Don’t Lose Business

Businesses spend millions of pounds each year generating opportunities they do not follow up.

In most cases organisations have efficient, effective marketing departments and well trained, skillful sales professionals. But the problem is co-ordination. Read the rest of this entry »

Build an eMailable database

When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).

The results are always disappointing and frequently appalling.

Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. Read the rest of this entry »

Lost Opportunity

Businesses lose thousands every day through ineffective telemarketing.

No matter how well trained or dedicated, telemarketing professionals without proper support and pre-planning will lose opportunities and marketing investment will be wasted. The damage will be significant: poor telemarketing execution damages reputations. There are brands and companies synonymous with ‘hard sell’: you do not want to be counted amongst them.

Read the rest of this entry »

Winning New Business

Last week we promised we would show you how digital marketing can help you compete for and win new business. The following article is the result of over ten years experience, thousands of successful client campaigns (and quite a few successful campaigns of our own). It should help you design and execute your own revenue generating activity.

Read the rest of this entry »

A Christmas Carol (for Digital Marketers)

Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. Read the rest of this entry »

5 Simple Errors

Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes Read the rest of this entry »

Mindshare equals Marketshare

Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. Read the rest of this entry »

How to Sell More, Faster.

Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale Read the rest of this entry »

Uncovering Opportunity

From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. Read the rest of this entry »

How to get your first social media campaign launched.

Many marketers know the importance of social media but have yet to convince the business to support campaigning in this area. Here is how to secure funding for your next digital campaign: Read the rest of this entry »

APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence