Tag: eMail Marketing
When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).
The results are always disappointing and frequently appalling.
Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. More..
Posted: May 24th, 2010 / No Comments /
Businesses lose thousands every day through ineffective telemarketing.
No matter how well trained or dedicated, telemarketing professionals without proper support and pre-planning will lose opportunities and marketing investment will be wasted. The damage will be significant: poor telemarketing execution damages reputations. There are brands and companies synonymous with ‘hard sell’: you do not want to be counted amongst them.
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Posted: April 29th, 2010 / No Comments /
Last week we promised we would show you how digital marketing can help you compete for and win new business. The following article is the result of over ten years experience, thousands of successful client campaigns (and quite a few successful campaigns of our own). It should help you design and execute your own revenue generating activity.
Posted: March 9th, 2010 / 6 Comments /
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 10 Comments /
Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes More..
Posted: November 26th, 2009 / 8 Comments /
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale More..
Posted: September 7th, 2009 / 3 Comments /
From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. More..
Posted: August 10th, 2009 / No Comments /
How to get your first social media campaign launched.
Many marketers know the importance of social media but have yet to convince the business to support campaigning in this area. Here is how to secure funding for your next digital campaign: More..
Posted: July 8th, 2009 / No Comments /
When recession bites, it is important to know how much each operation costs and your own internal efficiencies. Most world class companies have a good handle on most areas of their operations; they know how much it costs to produce and deliver More..
Posted: July 2nd, 2009 / No Comments /