Tag: Lead Generation
Salespeople have a hard time.
If you are lucky they will join your organisation with a network of contacts that will help them generate immediate revenue. It may even be enough to cover their first quarter’s wages. However, there comes a point where the low hanging fruit runs out and opportunity generation gets a whole lot more difficult. More..
Posted: October 28th, 2010 / No Comments /
Businesses spend millions of pounds each year generating opportunities they do not follow up.
In most cases organisations have efficient, effective marketing departments and well trained, skillful sales professionals. But the problem is co-ordination. More..
Posted: October 19th, 2010 / No Comments /
Most salespeople miss their targets.
Or put another way: most salespeople fail. More..
Posted: October 13th, 2010 / No Comments /
Many companies struggle to get a regular flow of good quality opportunities for their salespeople. The main reasons for this failure are:
- Poor quality or difficult to use database.
- Limited regular and consistent marketing.
- Ineffective cold calling by sales professionals.
- Mixed experiences with traditional telemarketing.
It all adds up to limited numbers of new business meetings, weakened pipelines and missed targets. More..
Posted: October 4th, 2010 / No Comments /
When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).
The results are always disappointing and frequently appalling.
Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. More..
Posted: May 24th, 2010 / No Comments /
Businesses lose thousands every day through ineffective telemarketing.
No matter how well trained or dedicated, telemarketing professionals without proper support and pre-planning will lose opportunities and marketing investment will be wasted. The damage will be significant: poor telemarketing execution damages reputations. There are brands and companies synonymous with ‘hard sell’: you do not want to be counted amongst them.
More..
Posted: April 29th, 2010 / No Comments /
It’s the dream: set up a web shop, fill it with exciting new products, make checkout and shipping easy, sit back and wait for the millions to roll in.
But success is never simple. More..
Posted: March 18th, 2010 / 1 Comment /
Last week we promised we would show you how digital marketing can help you compete for and win new business. The following article is the result of over ten years experience, thousands of successful client campaigns (and quite a few successful campaigns of our own). It should help you design and execute your own revenue generating activity.
Posted: March 9th, 2010 / 6 Comments /
Blogging is a low priority for most mature businesses. They prefer to focus on getting a good website up, some search engine optimisation , email activity and a lot of traditional off-line events. (If it ain’t broke, why fix it?). More..
Posted: February 2nd, 2010 / 7 Comments /
Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes More..
Posted: November 26th, 2009 / 8 Comments /