Tag: Market Leadership
When it comes to lead generation too many organisations rely on third party lists (or poor quality ‘in-house’ lists).
The results are always disappointing and frequently appalling.
Well designed, updated and administered emailable databases will deliver results well above industry standards. If you are currently experiencing open rates below 15% and ‘click through’ rates lower than 10% then you may wish to read further. More..
Posted: May 24th, 2010 / No Comments /
Facebook is dangerous for business
Facebook can be dangerous for business.
Many organisations have rushed blindly into putting up a facebook page and engaging via Twitter without analysing the potential downside. Just like any powerful tool, facebook has to be treated with care; there are benefits but get it wrong and your organisation could lose money and reputation. More..
Posted: February 22nd, 2010 / 11 Comments /
Market research is vital.
It enables organisations of all sizes to estimate future profitability, plan new products, services and determine what competitors are doing today.
If only getting accurate, timely intelligence was that easy.
Posted: February 10th, 2010 / 2 Comments /
Blogging is a low priority for most mature businesses. They prefer to focus on getting a good website up, some search engine optimisation , email activity and a lot of traditional off-line events. (If it ain’t broke, why fix it?). More..
Posted: February 2nd, 2010 / 7 Comments /
Influencing markets compels organisations to invest in intellectual capital. White Papers are commissioned, Seminars organised and Webcasts broadcast. But the audience for these events and materials is often limited and content dates quickly. More..
Posted: January 27th, 2010 / 1 Comment /
During 2010 Social Media Marketing will have a shave, buy a suit and start working for professional service organisations. The techniques and technologies have matured to a point at which it is possible for serious B2B organisations to secure mind and market share over more sluggish competitors. More..
Posted: January 20th, 2010 / 2 Comments /
The strength of your network reflects the strength of your business: it pays to be well connected. More..
Posted: January 8th, 2010 / 7 Comments /
Communication for Professionals
Most professional organisations agree that meaningful conversations build relationships and business. More..
Posted: December 30th, 2009 / No Comments /
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 10 Comments /
Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes More..
Posted: November 26th, 2009 / 8 Comments /