Tag: Market Leadership
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 21 Comments /
Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes More..
Posted: November 26th, 2009 / 8 Comments /
It is already happening. Companies are making big money on facebook and other social marketing sites. Understanding which companies are profiting and how helps fast followers exploit the opportunities developed. More..
Posted: November 18th, 2009 / 2 Comments /
Powerful people used to control the media. A simple truth recognised by democratic politicians, despots and corporations: those who controlled the means to deliver the message could exert control over the people. More..
Posted: November 12th, 2009 / 6 Comments /
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
The Anatomy of Thought Leadership
Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..
Posted: September 29th, 2009 / 5 Comments /
From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. More..
Posted: August 10th, 2009 / No Comments /
Merrill Corporation Virtual Deal Rooms Case Study
Merrill Corporation, recognised that establishing market leadership confers great commercial advantage. But it is difficult to achieve and maintain. Merrill Corporation, recognised that they needed to protect their reputation as a global legal services player. A rash of new technologies and players threatened their leadership in mergers and acquisitions, specifically in the provision and service of ‘Virtual Deal Rooms’ (VDRs). Company lawyers, accountants and advisors are increasingly using VDRs to access company documentation as part of the due diligence process.
Merrill relied on APM Digital’s copywriting skills to author a five chapter reference book on ‘Virtual Deal Rooms’. This reference work, updated annually, provides a technical description of the technologies, a review of best practice and how different groups can get the most out of the systems: buy side, sell side, advisors and company owners.
The APM Digital authored work is used by M&A professionals and firmly established Merrill Corporation as the market leader in VDRs.
“Working with APM Digital was a joy, their professionalism, clarity of copy and ability to hit a punishing publication schedule made the project a success.”
Ceri Jones, VP Marketing
Posted: July 2nd, 2009 / No Comments /