Tag: MDF

The Problem With Channel Partners

The Challenge of Channel Marketing

Get channel marketing right and companies can enjoy significant growth and improved profitability. But getting your channel ‘right’ is a challenge for many vendors. Selecting and recruiting the right companies is just the start of the process: training, support and MDF (Market Development Funds) take valuable time and resources. And the results are not guaranteed. Here are just a few of the issues faced by vendors pursuing a channel strategy: More..

Posted: September 29th, 2010 / No Comments /

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