Posts Tagged ‘Sales’

What is wrong with Lead Generation?

New Year brings a renewed focus on Lead Generation and New Business development. Unfortunately most salespeople (up to 50%) will be well short of their target. In most cases targets are reasonable, in line with remuneration and experience and most companies have good products and an effective marketing function. It is a classic situation and one that’s easily remedied.

So what is going wrong? Read the rest of this entry »

Identifying Opportunity

Salespeople have a hard time.

If you are lucky they will join your organisation with a network of contacts that will help them generate immediate revenue. It may even be enough to cover their first quarter’s wages. However, there comes a point where the low hanging fruit runs out and opportunity generation gets a whole lot more difficult. Read the rest of this entry »

Payment by Results

Many companies struggle to get a regular flow of good quality opportunities for their salespeople. The main reasons for this failure are:

  1. Poor quality or difficult to use database.
  2. Limited regular and consistent marketing.
  3. Ineffective cold calling by sales professionals.
  4. Mixed experiences with traditional telemarketing.

It all adds up to limited numbers of new business meetings, weakened pipelines and missed targets. Read the rest of this entry »

Selling In The Information Age

In a recession you need to recognising poor sales performance fast. However many companies fail, not because they don’t know what good performance is but because accurate information on poor performance is difficult to obtain. Read the rest of this entry »


APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

Why we are different:

  • 1. In house MBA qualified sales professionals
  • 2. Large and responsive database of decision makers in several market verticals
  • 3. Over 10 years of B2B marketing experience
  • 4. Systems that automate and co-ordinate lead generation
  • 5. Prestigious and happy long term clients

Services Include:

  • a. Commercial Intelligence
  • b. Key Account Intelligence
  • c. Market Intelligence