Posts Tagged ‘Social Marketing’

Social Infrastructure

Many organisations dipping their toes into the fast flowing waters of Social Media get cold feet. The medium just does not deliver the returns they expect or worse, they make a social faux pas and wind up with a major PR exercise. Read the rest of this entry »

Websites for business

If your website was created eight months ago it is unlikely to be effective: because Google has deemed it to be out of date.

By autumn last year, Google’s Real Time Web Search had started to deliver results based upon timeliness and relevance. Which means that, if you do not update content frequently, your visibility to search engines will suffer. Read the rest of this entry »

Facebook is dangerous for business

Facebook can be dangerous for business.

Many organisations have rushed blindly into putting up a facebook page and engaging via Twitter without analysing the potential downside. Just like any powerful tool, facebook has to be treated with care; there are benefits but get it wrong and your organisation could lose money and reputation. Read the rest of this entry »

Easy, Accurate Intelligence

Market research is vital.

It enables organisations of all sizes to estimate future profitability, plan new products, services and determine what competitors are doing today.

If only getting accurate, timely intelligence was that easy.

Read the rest of this entry »

Blogging for business

Blogging is a low priority for most mature businesses. They prefer to focus on getting a good website up, some search engine optimisation , email activity and a lot of traditional off-line events. (If it ain’t broke, why fix it?). Read the rest of this entry »

Managing Influence

Influencing markets compels organisations to invest in intellectual capital. White Papers are commissioned, Seminars organised and Webcasts broadcast. But the audience for these events and materials is often limited and content dates quickly. Read the rest of this entry »

Business Ethos

The strength of your network reflects the strength of your business: it pays to be well connected. Read the rest of this entry »

5 Simple Errors

Last Wednesday, I listened with increasing incredulity to a digital marketing presentation given by so-called professionals. Professionals who, within 20 short minutes Read the rest of this entry »

Monetising Facebook

It is already happening. Companies are making big money on facebook and other social marketing sites. Understanding which companies are profiting and how helps fast followers exploit the opportunities developed. Read the rest of this entry »

Digital Influence

Powerful people used to control the media. A simple truth recognised by democratic politicians, despots and corporations: those who controlled the means to deliver the message could exert control over the people. Read the rest of this entry »

APM Digital generates business for clients. Our unique, knowledge based information gathering campaigns open meaningful dialogue with decision makers. We deliver qualified opportunities and set appointments for your field sales teams.

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Services Include:

  • a. Commercial Intelligence
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