Tag: Social Marketing

From facebook to contract

Social Marketing Hype? Certainly there is a lot of it about. And for some market sectors Facebook as a demand generator appears so far-fetched it could almost be science fiction. More..

Posted: November 3rd, 2009 / 2 Comments /

Mindshare equals Marketshare

Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..

Posted: October 13th, 2009 / 3 Comments /

The Anatomy of Thought Leadership

Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..

Posted: September 29th, 2009 / 5 Comments /

Is Twitter Enough?

Winning new business is always challenging. So when social networking: Twitter LinkedIn, Facebook and others offered an innovative way to attract customers, heads were turned. More..

Posted: July 13th, 2009 / 1 Comment /

How to get your first social media campaign launched.

Many marketers know the importance of social media but have yet to convince the business to support campaigning in this area. Here is how to secure funding for your next digital campaign: More..

Posted: July 8th, 2009 / No Comments /

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