Tag: Social Media

From facebook to contract

Social Marketing Hype? Certainly there is a lot of it about. And for some market sectors Facebook as a demand generator appears so far-fetched it could almost be science fiction. More..

Posted: November 3rd, 2009 / 2 Comments /

Mindshare equals Marketshare

Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..

Posted: October 13th, 2009 / 3 Comments /

The Anatomy of Thought Leadership

Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..

Posted: September 29th, 2009 / 5 Comments /

Is Twitter Enough?

Winning new business is always challenging. So when social networking: Twitter LinkedIn, Facebook and others offered an innovative way to attract customers, heads were turned. More..

Posted: July 13th, 2009 / 1 Comment /

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