Tag: Telemarketing
What is wrong with Lead Generation?
New Year brings a renewed focus on Lead Generation and New Business development. Unfortunately most salespeople (up to 50%) will be well short of their target. In most cases targets are reasonable, in line with remuneration and experience and most companies have good products and an effective marketing function. It is a classic situation and one that’s easily remedied.
So what is going wrong? More..
Posted: January 5th, 2011 / No Comments /
Many companies struggle to get a regular flow of good quality opportunities for their salespeople. The main reasons for this failure are:
- Poor quality or difficult to use database.
- Limited regular and consistent marketing.
- Ineffective cold calling by sales professionals.
- Mixed experiences with traditional telemarketing.
It all adds up to limited numbers of new business meetings, weakened pipelines and missed targets. More..
Posted: October 4th, 2010 / No Comments /
Telemarketing gets a bad press. And deservedly so.
Often costly, frequently delivering dreadful results: it’s surprising that we have a telemarketing industry at all. Yet despite years of evidence, companies continue to spend thousands on this activity.
When it comes to telemarketing there appears to be a ‘Lottery Mentality’. Organisations suspend logic in the hope that one day they will get lucky.
This article identifies why most telemarketing fails and what can be done to improve results. More..
Posted: April 14th, 2010 / 2 Comments /