Tag: Thought Leadership
Most telemarketing is ineffective.
Yet in a triumph of hope over experience companies still persist, using a mixture of false logic and assumption to justify the spend. Part of the problem rests with telemarketing agencies themselves. Telemarketing is frequently sold by the man-day. It is simply not in the agencies’ interest to be too successful: it reduces the number of days worked. This has lead to a situation where standard industry performance (80 calls per day, one appointment booked) is seen as acceptable.
This ’standard’ performance represents failure. It is perfectly possible to regularly deliver call ratios of 1 to 2. That is one appointment for every two telephone calls completed.
And this is how to do it….
Posted: April 20th, 2010 / No Comments /
Facebook is dangerous for business
Facebook can be dangerous for business.
Many organisations have rushed blindly into putting up a facebook page and engaging via Twitter without analysing the potential downside. Just like any powerful tool, facebook has to be treated with care; there are benefits but get it wrong and your organisation could lose money and reputation. More..
Posted: February 22nd, 2010 / 11 Comments /
Influencing markets compels organisations to invest in intellectual capital. White Papers are commissioned, Seminars organised and Webcasts broadcast. But the audience for these events and materials is often limited and content dates quickly. More..
Posted: January 27th, 2010 / 1 Comment /
During 2010 Social Media Marketing will have a shave, buy a suit and start working for professional service organisations. The techniques and technologies have matured to a point at which it is possible for serious B2B organisations to secure mind and market share over more sluggish competitors. More..
Posted: January 20th, 2010 / 2 Comments /
The strength of your network reflects the strength of your business: it pays to be well connected. More..
Posted: January 8th, 2010 / 7 Comments /
Communication for Professionals
Most professional organisations agree that meaningful conversations build relationships and business. More..
Posted: December 30th, 2009 / No Comments /
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 10 Comments /
Powerful people used to control the media. A simple truth recognised by democratic politicians, despots and corporations: those who controlled the means to deliver the message could exert control over the people. More..
Posted: November 12th, 2009 / 6 Comments /
All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. More..
Posted: October 27th, 2009 / 4 Comments /
Many organisations dipping their toes into the fast flowing waters of Social Media get cold feet. The medium just does not deliver the returns they expect or worse, they make a social faux pas and wind up with a major PR exercise. More..
Posted: October 20th, 2009 / 5 Comments /