Tag: Thought Leadership
A Christmas Carol (for Digital Marketers)
Marley was dead: there was no doubt. He had been unceremoniously marched off the premises by security carrying the contents of his desk in a forlorn brown cardboard box. More..
Posted: December 21st, 2009 / 21 Comments /
Powerful people used to control the media. A simple truth recognised by democratic politicians, despots and corporations: those who controlled the means to deliver the message could exert control over the people. More..
Posted: November 12th, 2009 / 6 Comments /
All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. More..
Posted: October 27th, 2009 / 4 Comments /
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
The Anatomy of Thought Leadership
Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..
Posted: September 29th, 2009 / 5 Comments /
Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale More..
Posted: September 7th, 2009 / 3 Comments /
From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. More..
Posted: August 10th, 2009 / No Comments /
Winning new business is always challenging. So when social networking: Twitter LinkedIn, Facebook and others offered an innovative way to attract customers, heads were turned. More..
Posted: July 13th, 2009 / 1 Comment /
When recession bites, it is important to know how much each operation costs and your own internal efficiencies. Most world class companies have a good handle on most areas of their operations; they know how much it costs to produce and deliver More..
Posted: July 2nd, 2009 / No Comments /
Generating New Business For Retail Manager
Retail Manager is an award winning retail communications solution that has over 10,000 users. It is a browser-based application which automates communications, information distribution and access to corporate information.
At the end of 2008, when Retail Manager wanted their digital marketing campaigns launched, retail was being hit hard by the tough economic conditions. Retail Manager knew retailers needed to increase their store efficiency and they had the solution. However it needed a cost effective way to deliver this message and a message that would portray Retail Manager as thought leaders in the marketplace.
APM Digital developed a series of emails, white papers, microsites and ROI cost calculators focused around a theme of ‘Resilient Retail’. The content provided retailers with strategies to increase store effectiveness and at the same time position Retail Manager as the company with the solution to these strategies.
Retail Manager’s campaigns went to a group of around 1,000 people. The campaigns had an average open rate of 38% (the industry average is 15%) and average click through rate of 42%
Posted: July 2nd, 2009 / No Comments /