Tag: Winning New Business
Market research is vital.
It enables organisations of all sizes to estimate future profitability, plan new products, services and determine what competitors are doing today.
If only getting accurate, timely intelligence was that easy.
Posted: February 10th, 2010 / 2 Comments /
During 2010 Social Media Marketing will have a shave, buy a suit and start working for professional service organisations. The techniques and technologies have matured to a point at which it is possible for serious B2B organisations to secure mind and market share over more sluggish competitors. More..
Posted: January 20th, 2010 / 2 Comments /
Communication for Professionals
Most professional organisations agree that meaningful conversations build relationships and business. More..
Posted: December 30th, 2009 / No Comments /
All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. More..
Posted: October 27th, 2009 / 4 Comments /
Winning mindshare is vitally important. Fast Moving Consumer Goods (FMCG) companies invest significant sums of money on promotion and advertising. More..
Posted: October 13th, 2009 / 3 Comments /
The Anatomy of Thought Leadership
Applied correctly, thought leadership can transform the thinking and behaviour of individuals and markets on a global scale. A simple innovative idea, expressed succinctly can dramatically change the direction and fortunes of an organisation. More..
Posted: September 29th, 2009 / 5 Comments /
Clearing old poorly qualified opportunities from your sales pipeline has been one positive result from recession. Now, as business starts to pick up you will want to maintain pipeline discipline. More..
Posted: September 18th, 2009 / No Comments /
Blame. When targets are missed, sales and marketing professionals are expert in deflecting criticism. Sales managers and executives have great fun complaining about poor lead quality and spend hours telling stories of wild goose chases where there was no chance of a sale More..
Posted: September 7th, 2009 / 3 Comments /
From the moment we wake to the moment our heads hit the pillow we are exposed to millions of messages encouraging us to spend our hard earned cash. So, it’s not surprising that we have become advert hardened. More..
Posted: August 10th, 2009 / No Comments /
Generate Real Business Opportunities
Sales professionals hate poor leads. And with good reason; it wastes valuable selling time. Poor leads compromise commissions, targets and possibly jobs. Unfortunately the recession has had an adverse effect on marketing More..
Posted: August 3rd, 2009 / No Comments /