White Papers

We take integrating Sales and Marketing very seriously. APM Digital’s proven marketing methodology matches communications to prospects stage in the buying cycle. And we track everything: from your PPC campaign through to your Trade Show programme to give sales and marketing professionals a 360 degree view of each prospect. To help you understand our methods and the technology supporting campaign execution we have published the following White Papers:

1. Cold Calling is Obsolete.

2. Sell More, Faster.

3. 8 Marketing Reasons why you do not Generate Enough Leads

4. How to Build an eMailable Database

5. Marketing Automation and The Buyer’s Journey

6. Dynamic Telesales

7. Using Web Analytics to Calculate ROI

8. Using Lead Scoring, Progressive Profiling and Response Points to Accelerate Sales

9. eMail Marketing to Increase Sales

10. Converting Trade Show Visitors into Qualified Leads

11. Using Waterfall Rates to Measure Marketing Effectiveness

12 Consistent Lead Generation Through Event Marketing

13. Why CRM Systems Do Not Generate Leads

14. The StrategyMix Marketing Process

15. StrategyMix Express Technical Summary